Knowledge management startup Stravito AB today launched a new feature called Scrapbook that allows individuals to pick and mix the most relevant insights from multiple reports to create one comprehensive story.
Founded in 2017, Stravito offers a knowledge management solution that is said to democratize access to market research and insights, making research fast and easy to access to make better decisions. The software-as-a-service offering centralizes internal and external data sources, organizes research and data, and generates findings.
The Scrapbook feature allows users to compile pages from various presentations or reports with backlinks to the original source for the full context. The benefit is that each source does not have to be downloaded and delivered individually. The result is said to increase productivity for insights teams and encourage greater use of insights among business teams such as marketing, sales and product development.
Scrapbooks generated by the new service can be shared through email, tools such as Slack and Microsoft Teams, or downloaded in various formats.
Founder and Chief Executive Officer Thor Olof Philogéne said that Scrapbook, which enables businesses to recycle and reuse insights, has been purpose-built to offer further productivity gains, cost reductions and an increased return on investment through enhanced insights management.
“In the current economic climate, our customers need tools that really allow them to maximize the impact of their insights,” Philogéne explained. “With Scrapbook, individuals can easily and efficiently recycle and reuse insights to create impactful narratives tailored to specific projects and audiences.”
Philogéne added that the service eliminates “time-consuming processes such as mining through insights to repackage existing documents and research” and is “an easier and more engaging way for the recipients to consume and evaluate insights.”
Stravito is a venture capital-funded startup that has raised $21 million to date, according to Crunchbase. Notable investors include henQ, Creades AB, Endeit Capital and Inventure. The company also has an impressive customer list that includes companies such as Mcdonald’s Corp., Electrolux AB, Comcast Corp., Carlsberg A/S and Burberry Group plc.