Kanye West changes anti-NFT stance, files to trademark YEEZUS name

Kanye West changes anti-NFT stance, files to trademark YEEZUS name

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The rapper, record producer and fashion designer is seeking trademark protection for his YEEZUS name, signaling an intent to launch namesake amusement parks, non-fungible tokens (NFTs), toys and more.

See related article: UK regulator slams Kim Kardashian for endorsing speculative token

Fast facts

  • Applications for 17 NFT and metaverse experience trademarks were made to the United States Patent and Trademark Office on May 27, copyright attorney Josh Gerben pointed out in a tweet on Thursday.
  • While some of the applications involve “blockchain-based non-fungible assets,” “currencies and tokens,” and “online retail store services featuring … digital art,” they also include non-crypto-related products and services. 
  • On Feb. 1, West, who has legally changed his name to “Ye,” posted a handwritten note on Instagram that said he wanted to build “real products in the real world” and had no interest in NFTs.
  • The Instagram post has since been deleted.
  • Over the past few months, celebrities have been increasingly filing for metaverse and NFT-related trademarks.
  • Soccer legend David Beckham, late rapper Biggie Small’s intellectual property manager Notorious B.I.G., LLC, and professional boxer and YouTube star Logan Paul are among those to file for metaverse and NFT trademarks this year. 

See related article: US NFT trademarks increase by 420-fold in 2021: report

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