KeepTruckin rebrands as Motive as it shifts focus to automated operations

Fleet management software company Motive raises $150M to scale development

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Fleet management software company Motive Technologies Inc., previously known as KeepTruckin, said today it has raised $150 million in new funding to scale up its investment in artificial intelligence, expand its product suite into spend management and grow its enterprise capabilities.

The Series F round was co-led by Insight Partners and Kleiner Perkins. Including the new funding, Motive has raised $567.3 million, according to Crunchbase, including a round of $149 million in April 2019. Previous investors include Greenoaks Capital, IVP, GV, Index Ventures and Scale Venture Partners.

Founded in 2013, Motive offers a software suite that allows truckers and trucking companies to improve their safety, productivity, sustainability and profitability. As noted when Motive changed its name from KeepTruckin, the company began life with its smartphone apps for truck drivers and electronic logging devices that track their compliance with government limits on driving time.

In 2022, Motive has expanded into fleet management software, giving trucking companies a way to track fleets of trucks in real time. Where Motive gets interesting is its use of artificial intelligence to optimize the best routes for drivers and the company’s service can also automate tasks such as fuel tax reporting.

With the highest inflation rates in a lifetime, the company argues, the need for automation to improve safety and productivity while reducing costs is greater than ever. Motive claims that the impact of AI-powered automation can have on physical operations is clear; based on a recent study, the Motive AI Dashcam accurately detected 89% of unsafe driving behavior, helping businesses reduce accidents by up to 22%.

Motive does not stop at AI-powered fleet and truck management. It also offers the Motive Card, which is claimed to be the first corporate card natively integrated with a fleet management platform, giving businesses an all-in-one solution to automate their financial and physical operations. With the new funding, Motive will accelerate its investment in the Motive Card and related spend management tools to help businesses save on fuel and other expenses while controlling where and when their drivers and employees can spend.

The company has seen solid growth and has recently landed new customers, including Rosendin Electric Inc., Select Energy Services Inc. and Strike LLC. Other customers include Carvana Co., Landstar System Inc., Step Energy Services Inc., KLX Energy Services Holdings Inc. and Evoqua Water Technologies LLC.

“We continue to execute on our mission to transform the safety, productivity and profitability of businesses that power the physical economy,” Shoaib Makani, chief executive officer and co-founder of Motive, said in a statement. “The additional funding allows us to accelerate development of our technology and scale our team to serve our expanding customer base.”

Image: Motive

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