Why Google Cloud's developer-centric focus is gaining fans in the enterprise

Why Google Cloud’s developer-centric focus is gaining fans in the enterprise

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In the cloud wars, Google perennially lags behind market leaders Amazon Web Services Inc. and Microsoft Azure. But Google Cloud has a niche fan club, and it’s an increasingly influential one.

“We are very much centered around developers,” said Aparna Sinha (pictured), senior director of product management for Kubernetes and Anthos at Google Cloud. “Our goal is to provide the easiest cloud for developers, something that allows them to get their work done quickly.”

Sinha spoke with theCUBE industry analyst John Furrier during today’s DockerCon event, an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed why Google Cloud is the preferred cloud for developers.*

Three reasons why Google says it’s the best cloud for developers

Google Cloud is the preferred cloud for container-native workloads, according to Sinha. This isn’t a surprise, as Kubernetes was developed and spun out as an open-source project by the company. Google has two decades of open-source history, from developing the Go programming language through Kubernetes to the Istio service mesh, Knative and Tekton.

“That history is something that really attracts the developer population. It’s also very, very important for enterprises that are modernizing and looking to accelerate their developer productivity,” Sinha stated

Another reason that developers opt for Google Cloud is the company’s “baked-in from the beginning” stance to essential but tedious tasks — such as security, compliance, troubleshooting and upgrading — that have been shifted into their domain.

“All of that is something that they want to be taken care of,” Sinha said.

Google Cloud’s biggest strength for enterprise-level customers is that it developed a multicloud strategy before any other cloud platform, according to Sinha. This competence in multicloud is based on Google’s open-source heritage and the fact that it brings not only compute, but also many of its data services to the multicloud space

This multicloud mastery is the third reason Google Cloud is attractive to developers and is also a big draw for companies struggling to maximize their cloud investment in the face of poorly conceived and haphazard multiclouds, according to Sinha.

Add these three reasons to new developments on the horizon in serverless and container technology and Google is in a prime position for a future where developers are key in the decision-making process, and developer productivity and work-life balance are factored into business decisions.

“What we’re doing in the developer space is providing an integrated stack,” Sinha said. “Whether you’re building a web application or you’re building a mobile application, or you’re trying to do data analytics, Google Cloud should be a place that you come to that’s easy for you to use to get the job done.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the DockerCon event:

*TheCUBE is a paid media partner for DockerCon. Neither Docker Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.

Photo: SiliconANGLE

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