ele.me's debut NFT

Alibaba extends NFT reach with its food delivery arm

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Ele.me announced the launch of its first non-fungible tokens (NFTs) on Tuesday with the Hangzhou Cuisine Museum, featuring traditional Hangzhou dish cod meatballs.

See related article: Chinese tech giant Huawei debuts NFTs

Fast facts

  • The food delivery giant partnered with the Hangzhou Municipal Bureau of Commerce to promote local food and culture. 
  • Users can claim the NFTs by uploading a series of original photos of traditional Hangzhou dishes.
  • Ele.me and Meituan have a duopoly on China’s food delivery industry. 
  • Meituan, partially owned by Alibaba rival Tencent, has not issued its own NFTs.

See related article: China’s largest broadcaster’s NFT series becomes a trilogy

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